IT'S VS. ITS
It's is the contracted form of It is.
It's difficult to find work these days.
It's going to rain soon.
It's difficult to find work these days.
It's going to rain soon.
Its is the possessive pronoun form.
I had some of your dessert and found its taste to be superb!
It's a beautiful evening dress; its color is deep red, almost Burgundy.
I had some of your dessert and found its taste to be superb!
It's a beautiful evening dress; its color is deep red, almost Burgundy.